Objective/Challenge:
The task set for me in this project was to create the concept, name, logo, social media ads, and other digital assets for a music festival.

Solution:
Acoustica is a new folk music and dance experience held during the last full week before Halloween. Musicians, dancers, luthiers, clinicians, and the general public will be invited to gather to share in folk music and dance from around the world through concerts, jam sessions, workshops, dances and by shopping vendors’ wares. Participants camp (tents or cottages) on the grounds of George Washington State Campground and Management Area in Chepachet, Rhode Island.

The Acoustica color palette is an earthly version of the rainbow, a visual metaphor for the wide variety of folk music and dance created around the world. The wordmark is a hand-drawn and vectorized mark in which the letters “c”, “u” and “s” are constructed from the same shape. the “s” in the center of the word is turned on its side to hint and the infinity symbol (the perpetual need through out human history to use movement and sound as forms of self-expression), and are reminiscent of the curve of the human outer ear.

Deliverables:
Social Media Ads – series of three for this project – headlining performers, clinicians offering workshops for attendees, and dances in various styles held each night of the week-long event.

Landing Page of the website, used as a gateway to potential attendees. It’s hero image is a slider fo the headliners who will perform during the week. Other pages are for registration, lodging, and other pertinent information for potential and committed attendees.

App for registered attendees containing the event schedule, the attendee’s personal schedule, including chosen workshops and other events, performer bios, a list of vendors with their descriptions, websites, and booth locations, and an interactive festival map.

Created using Adobe Illustrator, Photoshop.

Objective/Challenge:
My challenge for this project was to create a brochure to advertise an existing resort property in Hotchkiss, Colorado. The new owners of the property want to position themselves as a wedding destination in the wilds of western Colorado. I wanted to showcase all the area and the property has to offer by creating a double purpose document: one side geared toward engaged couples and the other geared toward outdoor enthusiasts. The brochure would be sent to wedding planners and other wedding vendors, outfitters, guides, and other travel professionals.

Solution:
I chose to showcase the beauty of the surrounding area through photographs accompanied by just enough copy to pique the interest of would-be guests, whether they are planning a wedding or other party, or looking for a more rugged getaway. I chose two different, yet compatible color palettes for the brochure: cool gray, pale pink, soft brown for the wedding side, and hearty brown tones ranging from mocha to dark chocolate for the outdoor side. The copy and display typefaces combine and contrast each other and tie the two sides/aspects of the venue together.

Deliverables:
A 5-panel accordion-fold brochure which works as a sort of perpetual booklet: the reader begins with the first page of one side. As the final page of the first side is reached, it leads to the first page of the second side. The reader begins with an overview describing the various activities and natural beauty of the area, then gets a closer look at the property and the various ways it can be utilized for special events.

Created using Adobe Illustrator.

The wedding side and the outdoor adventure sides of the brochure shown without folds (below).

Objective/Challenge:
Naughty Dawgs serves outlandish, gourmet hotdogs with a variety of standard and unusual (or naughty) toppings.

Solution:
I chose to utilize imagery, colors and tyling found in post-WWII America, including a pin-up girl similar to ones once painted on WWII military planes.

Deliverables:
The result is a bright and fun truck design fitting the name and the food sold by the company. Accompanying assets include a branded social media ad series, large-scale menu, takeaway boxes, letterhead, and apparel.

Created using Adobe Illustrator, InDesign.

Early concepts for wordmarks, lettermarks, and combo marks (above & left). Business card design sketches (right).

Objective/Challenge:
The original objective for this project was to create a film poster using Photoshop. I chose to invent a Scandinavian horror/suspense film set in a primordial forest steeped in darkness and foreboding.

Solution:
The imagery is a visual double-entendre, indicating both the river where most of the action in the film takes place, and the sagittal suture of the human skull. The combination of the cranial imagery, the red-to-black gradient, and the typography evokes a dark and gloomy aesthetic for a foreign art film involving and axe-wielding antagonist in an old-growth forest in Scandinavia.

Created using Adobe Photoshop.

Objective/Challenge:
The original challenge was to revamp the logo of a company or organization, then use it in a billboard advertising the company or organization.

Solution:
I wanted to update the logo for Salisbury Symphony Orchestra without departing too far from the original. The original logo could benefit from a different typeface and an altered layout of its graphic elements. I chose to use the billboard component to create an advertising campaign to announce a fictitious performance concept with real-world guest artist, Deborah Henson-Conant, as jazz/pop/musical theatre performer, in which she would perform the music of David Bowie reimagined for electric harp and orchestra.

I feel the typeface I chose gives a bit more elegance to the Salisbury Symphony Orchestra brand, similar to that of an orchestra in a larger metropolitan area, rather than a small southern city. Combining the treble clef, bass clef, and conductor baton into a single idea is more cohesive. The symbol could also be placed in adverts to eventually link it to the organization in the public’s mind separate from the wordmark.

The Space Oddity ads are intended to attract the interests of people who may not otherwise patronize a symphonic orchestra. For decades, symphony orchestras around the world have sought to reach out to people of varied musical tastes, while keeping the traditions of classical music alive and relevant for enthusiasts and players of that genre.

Deliverables:
Billboard for use in and around the city.
Pole Banners for use along the street outside the venue two weeks leading up to the event.
Poster measuring 24″ x36″ or larger for use in city centers and mass transit hubs.

Created using Adobe Photoshop, Illustrator.

Objective/Challenge:
Matthews Living History Farm Museum is a historic site in southern Virginia dating from the early 20th Century. They are stewards of an endangered breed of sheep and are working toward creating their own line of fiber and yarn from the fleece of their sheep. The labels for these products should set the tone for the history of the site, and stay true to the aesthetic of the museum. The site will also soon be open to weddings and other special events, so a re-brand is in the organization’s best interest.

The original image used for a logo was too busy, too illustrative; it didn’t lend itself well to being scaled up or down as needed.

Solution:
The name chosen for the museum’s line of fiber and yarn is an hommage to the flock’s primary ram, Orion. The typography links a modern-day audience to the turn of the 20th Century when the property was in it’s prime as a working farm. The color palette is a blend of comfortable, interesting, and agrarian.

For the logo re-design, I wanted to stay true to the original (based on the wooden sign at the entrance to the museum) by using the typefaces used on the sign and by using the plow horse, all while making it clean and infinitely scaleable.

Deliverables:
This is an ongoing endeavor for the museum as it grows in its reach and it’s offerings. This first phase consists of labels for fiber for hand-spinners to spin into yarn, and bands for yarn created by volunteers of the museum.

The logo rebrand will help situate the museum as an elegantly rustic site for weddings and similar events. The cleaner logo will look well on all forms of merchandise.

Created using Adobe Illustrator.