Objective/Challenge:
The objective was to create a skincare line and the packaging for its products. The ethos of Purist involves cruelty-free skincare for any age or gender in zero-waste, refillable packaging: metal tins/jars, glass vials with droppers, and bars.

Solution:
The color palette I chose was inspired by the colors found in seashells. The world’s oceans cover the majority of Earth. It is vital to our biosphere and our existence. Plastic pollution is a problem which should never have been allowed to begin, let alone get out of hand. Purist is part of the necessary paradigm shift in how manufacturers and consumers think about product packaging, distribution, and consumption.

Deliverables:
The packaging involves two product combinations: a set of vials (one cleanser, one moisturizer), and a comprehensive collection to address the facets of skincare: cleanse, exfoliate, tone, hydrate, protect.

Created using Adobe Illustrator.

Objective/Challenge:
Matthews Living History Farm Museum is a historic site in southern Virginia dating from the early 20th Century. They are stewards of an endangered breed of sheep and are working toward creating their own line of fiber and yarn from the fleece of these sheep. The labels for these products should set the tone for the history of the site, and stay true to the aesthetic of the museum. The site will also soon be open to weddings and other special events, so a re-brand is in the organization’s best interest.

The original image used for a logo was too busy, too illustrative; it didn’t lend itself well to being scaled up or down as needed. See the original logo and my concept for a redesign [[here]].

Solution:
The name chosen for the museum’s line of fiber and yarn is an homage to the flock’s primary ram, Orion. The typography links a modern-day audience to the turn of the 20th Century when the property was in it’s prime as a working farm. I drew from imagery such as furrows of earth in a garden plot and denim overalls for the color palette.

For the logo re-design, I wanted to stay true to the original (based on the wooden sign at the entrance to the museum) by using the typefaces used on the sign and by using the plow horse, all while making it clean and infinitely scaleable.

Deliverables:
This is an ongoing endeavor for the museum as it grows in its reach and it’s offerings. This first phase consists of labels for fiber for hand-spinners to spin into yarn, and bands for yarn created by volunteers of the museum.

The [[logo rebrand]] will help situate the museum as an elegantly rustic site for weddings and similar events. The cleaner logo will look well on all forms of merchandise.

Created using Adobe Illustrator.